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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Building a Team
40 Favorite Interview Questions
Questions to ask when interviewing new candidates
Article
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Marketing
B2B SaaS Marketing Guide
by Alex Kracov, ex-VP of marketing at Lattice.
Article
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General
Founder Brand Incubator
Our six-week program will help you build your personal brand.
Video
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General
Matt Mochary's coaching curriculum
Great articles on leadership by the coach of top cillicon valley CEOs.
Collection
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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Product
First round’s must-reads on hiring a product manager
6 great articles about hiring a product manager.
Collection
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General
How I built this podcast
A podcast that features interviews with successful entrepreneurs and explores their journeys in building their companies.
Podcast
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General
The Hard Things about Hard Things
Practical advice for entrepreneurs on how to navigate the challenges of building a company.
Book
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GTM, Growth, and Sales
Idea validation guide
how to validate your startup idea
Article
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Fundraising
How to raise money by Paul Graham
Guiding startups through effective fundraising strategies and investor relationship-building
Article
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Fundraising
The Non-Obvious Guide to Fundraising
Gigi Levy-Weiss shares his best fundraising tips
Article
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GTM, Growth, and Sales
Growth Loops are the New Funnels
It is time to move past the funnel framework and focus on growth loops.
Article
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Fundraising
Why You Should Embrace the Post-Money SAFE
Uncovering why you should leverage this investment vehicle for your early rounds of fundraising
Article
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Building a Team
Firing well
A guide by Matt Mochary on how to handle firing employees with grace.
Article
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Fundraising
Raising Venture Capital for the Serious Entrepreneur
How to secure VC funding, including tips on creating a winning pitch deck and negotiating with investors.
Book
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General
The role of the CEO
Elad Gil’s guide to managing your time better as a CEO
Article
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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GTM, Growth, and Sales
From 0 to $1B
Slack's founder shares their epic launch strategy.
Article
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Product
Growth.design
A comprehensive database of UX and PLG case studies.
Blog
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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