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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Building a Team
Firing well
A guide by Matt Mochary on how to handle firing employees with grace.
Article
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GTM, Growth, and Sales
From 0 to $1B
Slack's founder shares their epic launch strategy.
Article
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Building a Team
How to set up, hire, and scale a growth strategy and team
Advice from 25 preeminent growth experts at top startups.
Article
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General
Do Things That Don't Scale by Paul Graham
Alternative growth strategies for startups beyond scaling
Article
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Product
What is Jobs to be Done
Unlocking the JTBD framework. A strategic lens on consumer behavior and product innovation.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Building a Team
How do you convince someone to join your startup?
by Dalton Caldwell, Y Combinator partner and founder of Mixed Media Labs
Video
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Fundraising
How to Present to Investors
A short guide by Aaref Hilaly from Sequoia
Article
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GTM, Growth, and Sales
The PLG Playbook for B2B Startups
Mark Roberge from Stage2capital shares his top Product-Led-Growth advice.
Article
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GTM, Growth, and Sales
Founding Sales
The Early Stage Go-to-Market Handbook
Book
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Marketing
How to name your startup
a step-by-step startup naming guide.
Article
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Marketing
Community tools
a curated compilation of tools that will help you build a community
Collection
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GTM, Growth, and Sales
Idea validation guide
how to validate your startup idea
Article
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Fundraising
How to raise money by Paul Graham
Guiding startups through effective fundraising strategies and investor relationship-building
Article
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General
Startup Graveyard
The stories and lessons learned from failed startups.
Collection
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Fundraising
Base Templates
200+ original startup & unicorn pitch decks that raised millions from VCs & angels.
Collection
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General
Matt Mochary's coaching curriculum
Great articles on leadership by the coach of top cillicon valley CEOs.
Collection
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GTM, Growth, and Sales
Kickstart and scale a consumer business
How today’s biggest consumer products got their first 1,000 users.
Article
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General
The Startup Playbook
Interviews with successful entrepreneurs and provides insights into how to build a successful startup.
Book
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Product
How to Find Product Market Fit
Stanford Startup School's guide to finding product market fit.
Video
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