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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Marketing
Magic Design
A service that offers custom design work for startups.
Service
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Product
Growth.design
A comprehensive database of UX and PLG case studies.
Blog
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Fundraising
How to Present to Investors
A short guide by Aaref Hilaly from Sequoia
Article
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Fundraising
Pitch Deck Teardowns
TechCrunch analyzes the latest pitch decks
Blog
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Fundraising
Why You Should Embrace the Post-Money SAFE
Uncovering why you should leverage this investment vehicle for your early rounds of fundraising
Article
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
Visit page
GTM, Growth, and Sales
The PLG Playbook for B2B Startups
Mark Roberge from Stage2capital shares his top Product-Led-Growth advice.
Article
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GTM, Growth, and Sales
Idea validation guide
how to validate your startup idea
Article
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GTM, Growth, and Sales
Growth Loops are the New Funnels
It is time to move past the funnel framework and focus on growth loops.
Article
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Fundraising
How to raise money by Paul Graham
Guiding startups through effective fundraising strategies and investor relationship-building
Article
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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General
What it’s actually like to be a startup CEO
A data-backed article explaining the challenges of being a startup CEO.
Article
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GTM, Growth, and Sales
Idea validation guide
how to validate your startup idea
Article
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General
Starting a Startup
This handbook by Julian Shapiro helps tech startup founders improve their product, growth, recruiting, and fundraising.
Article
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Product
Shape Up by Ryan Singer
Learn how to ship work that matters.
Book
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General
Built to Sell
How to build a business that can run without you and can be sold for a high value.
Book
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Ground Up Originals
Cheat Codes: DTC by Jordan Odinsky
Uncovering the strategies of the greatest DTC brands.
Podcast
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Building a Team
How to set up, hire, and scale a growth strategy and team
Advice from 25 preeminent growth experts at top startups.
Article
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Product
Startup Pricing 101 by Kevin Hale from YC
An overview of how to price your startup's product or service.
Video
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Building a Team
How do you convince someone to join your startup?
by Dalton Caldwell, Y Combinator partner and founder of Mixed Media Labs
Video
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