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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Product
Startup Pricing 101 by Kevin Hale from YC
An overview of how to price your startup's product or service.
Video
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General
Rework
A new perspective on building a successful company.
Book
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General
Innovation Blind Spot
The reasons why so many companies miss innovation opportunities.
Book
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GTM, Growth, and Sales
Traction by Gabriel Winberg
A framework for startups to gain traction and achieve explosive growth.
Book
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Fundraising
How to Present to Investors
A short guide by Aaref Hilaly from Sequoia
Article
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General
How to Become Insanely Well-Connected
Strategies for building a genuine and highly-connective network.
Article
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Fundraising
Presenting to VCs
15 rules for the perfect pitch
Article
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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Fundraising
Market Sizing Guide
Learn how to estimate your market size
Article
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Fundraising
The Ladder of Proof
Uncovering How VCs See Your Startup
Article
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General
Startup Graveyard
The stories and lessons learned from failed startups.
Collection
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Marketing
Landing pages guide
a simple and visual guide on creating landing pages.
Article
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General
Growth by Paul Graham
Growth is the essential element of startups, and everything else follows from it.
Article
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General
Zero to Sold
Notes on startups and how to build the future by Pete Thiel.
Book
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Building a Team
How do you convince someone to join your startup?
by Dalton Caldwell, Y Combinator partner and founder of Mixed Media Labs
Video
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General
Do Things That Don't Scale by Paul Graham
Alternative growth strategies for startups beyond scaling
Article
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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Ground Up Originals
Cheat Codes: DTC by Jordan Odinsky
Uncovering the strategies of the greatest DTC brands.
Podcast
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Product
Shape Up by Ryan Singer
Learn how to ship work that matters.
Book
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Fundraising
Pitch Deck Teardowns
TechCrunch analyzes the latest pitch decks
Blog
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