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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Marketing
How to name your startup
a step-by-step startup naming guide.
Article
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Building a Team
Firing well
A guide by Matt Mochary on how to handle firing employees with grace.
Article
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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Marketing
Landing pages guide
a simple and visual guide on creating landing pages.
Article
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Product
Product-led growth masterclass
A practical PLG framework
Video
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Product
How to Find Product Market Fit
Stanford Startup School's guide to finding product market fit.
Video
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Product
Growth.design
A comprehensive database of UX and PLG case studies.
Blog
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General
Innovation Blind Spot
The reasons why so many companies miss innovation opportunities.
Book
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General
The Startup Playbook
Interviews with successful entrepreneurs and provides insights into how to build a successful startup.
Book
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Marketing
The Pineapple List
A database of the best marketing and branding agencies.
Service
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Fundraising
The Ladder of Proof
Uncovering How VCs See Your Startup
Article
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Marketing
Landing page examples
300+ components from the best landing pages across the internet
Collection
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GTM, Growth, and Sales
Growth Loops are the New Funnels
It is time to move past the funnel framework and focus on growth loops.
Article
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Marketing
Magic Design
A service that offers custom design work for startups.
Service
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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Building a Team
GitLab's Guide to All-Remote
One of the world's largest all-remote companies shares its guide to remote work.
Blog
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General
Rework
A new perspective on building a successful company.
Book
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Product
Onboarding Study
Onboarding flows for hundreds of use cases.
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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