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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
All
All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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General
Starting a Startup
This handbook by Julian Shapiro helps tech startup founders improve their product, growth, recruiting, and fundraising.
Article
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General
Zero to Sold
Notes on startups and how to build the future by Pete Thiel.
Book
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Product
What is Jobs to be Done
Unlocking the JTBD framework. A strategic lens on consumer behavior and product innovation.
Article
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GTM, Growth, and Sales
Unusual VC’s GTM handbook
An essential GTM toolkit to set up your company for success.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
Startup Pricing 101 by Kevin Hale from YC
An overview of how to price your startup's product or service.
Video
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Building a Team
How to set up, hire, and scale a growth strategy and team
Advice from 25 preeminent growth experts at top startups.
Article
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Marketing
Landing page examples
300+ components from the best landing pages across the internet
Collection
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GTM, Growth, and Sales
The Cadence: How to Operate a SaaS Startup
You think you need a COO. What you really need is an operating philosophy.
Article
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Fundraising
Why You Should Embrace the Post-Money SAFE
Uncovering why you should leverage this investment vehicle for your early rounds of fundraising
Article
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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Product
Onboarding Study
Onboarding flows for hundreds of use cases.
Collection
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GTM, Growth, and Sales
The PLG Playbook for B2B Startups
Mark Roberge from Stage2capital shares his top Product-Led-Growth advice.
Article
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Product
Growth.design
A comprehensive database of UX and PLG case studies.
Blog
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Fundraising
Pitch Deck Teardowns
TechCrunch analyzes the latest pitch decks
Blog
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GTM, Growth, and Sales
Kickstart and scale a consumer business
How today’s biggest consumer products got their first 1,000 users.
Article
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General
Rework
A new perspective on building a successful company.
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
B2B SaaS Marketing Guide
by Alex Kracov, ex-VP of marketing at Lattice.
Article
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Marketing
Design Pickle
A platform that provides unlimited graphic designs for a flat rate.
Service
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