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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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General
The role of the CEO
Elad Gil’s guide to managing your time better as a CEO
Article
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GTM, Growth, and Sales
Growth Loops are the New Funnels
It is time to move past the funnel framework and focus on growth loops.
Article
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Building a Team
How do you convince someone to join your startup?
by Dalton Caldwell, Y Combinator partner and founder of Mixed Media Labs
Video
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Fundraising
AngelMatch
700+ pitch deck examples from top tech companies.
Collection
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General
The Startup Playbook
Interviews with successful entrepreneurs and provides insights into how to build a successful startup.
Book
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GTM, Growth, and Sales
From 0 to $1B
Slack's founder shares their epic launch strategy.
Article
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Fundraising
Best Pitch Decks
A collection of 790+ winning pitch deck examples from high-growth startups.
Collection
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General
Do Things That Don't Scale by Paul Graham
Alternative growth strategies for startups beyond scaling
Article
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GTM, Growth, and Sales
Idea validation guide
how to validate your startup idea
Article
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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Marketing
Landing Folio
Hundreds of website examples
Collection
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Product
Shape Up by Ryan Singer
Learn how to ship work that matters.
Book
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GTM, Growth, and Sales
GTM plan template
A simplified overview of the subject your GTM plan needs to cover
Template
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GTM, Growth, and Sales
Distribution
Ben Horowitz explains how to design effective sales channels by understanding both your product and target market.
Article
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Marketing
Magic Design
A service that offers custom design work for startups.
Service
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Fundraising
The Non-Obvious Guide to Fundraising
Gigi Levy-Weiss shares his best fundraising tips
Article
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Fundraising
Raising Venture Capital for the Serious Entrepreneur
How to secure VC funding, including tips on creating a winning pitch deck and negotiating with investors.
Book
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General
What it’s actually like to be a startup CEO
A data-backed article explaining the challenges of being a startup CEO.
Article
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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General
The Hard Things about Hard Things
Practical advice for entrepreneurs on how to navigate the challenges of building a company.
Book
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