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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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GTM, Growth, and Sales
Founding Sales
The Early Stage Go-to-Market Handbook
Book
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General
Growth by Paul Graham
Growth is the essential element of startups, and everything else follows from it.
Article
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Fundraising
The Non-Obvious Guide to Fundraising
Gigi Levy-Weiss shares his best fundraising tips
Article
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Product
Growth.design
A comprehensive database of UX and PLG case studies.
Blog
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Fundraising
Presenting to VCs
15 rules for the perfect pitch
Article
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Fundraising
Base Templates
200+ original startup & unicorn pitch decks that raised millions from VCs & angels.
Collection
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General
Rework
A new perspective on building a successful company.
Book
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Fundraising
Angel investor directory
First Round’s list of angel investors.
Tool
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GTM, Growth, and Sales
Traction by Gabriel Winberg
A framework for startups to gain traction and achieve explosive growth.
Book
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Marketing
Landing page checklist
100+ hand-picked tools; landing page builders, growth tools, and booster resources.
Collection
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Marketing
How to name your startup
a step-by-step startup naming guide.
Article
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Marketing
Landing pages guide
a simple and visual guide on creating landing pages.
Article
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Ground Up Originals
Cheat Codes: DTC by Jordan Odinsky
Uncovering the strategies of the greatest DTC brands.
Podcast
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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General
The Hard Things about Hard Things
Practical advice for entrepreneurs on how to navigate the challenges of building a company.
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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Fundraising
Raising Venture Capital for the Serious Entrepreneur
How to secure VC funding, including tips on creating a winning pitch deck and negotiating with investors.
Book
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GTM, Growth, and Sales
From 0 to $1B
Slack's founder shares their epic launch strategy.
Article
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Fundraising
Why You Should Embrace the Post-Money SAFE
Uncovering why you should leverage this investment vehicle for your early rounds of fundraising
Article
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