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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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Product
Onboarding Study
Onboarding flows for hundreds of use cases.
Collection
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Marketing
Design Pickle
A platform that provides unlimited graphic designs for a flat rate.
Service
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GTM, Growth, and Sales
Founding Sales
The Early Stage Go-to-Market Handbook
Book
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Fundraising
Raising Venture Capital for the Serious Entrepreneur
How to secure VC funding, including tips on creating a winning pitch deck and negotiating with investors.
Book
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Fundraising
Writing a business plan
Sequoia’s simple guide for how to write a business plan
Template
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Marketing
Landing pages guide
a simple and visual guide on creating landing pages.
Article
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GTM, Growth, and Sales
Growth Loops are the New Funnels
It is time to move past the funnel framework and focus on growth loops.
Article
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Product
Startup Pricing 101 by Kevin Hale from YC
An overview of how to price your startup's product or service.
Video
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General
Sam Altman’s Startup Class
A course on how to start a startup by Sam Altman.
Video
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Fundraising
Trulytell
An agency that creates Pre-seed and seed-stage pitch decks
Service
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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Building a Team
How do you convince someone to join your startup?
by Dalton Caldwell, Y Combinator partner and founder of Mixed Media Labs
Video
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General
Growth by Paul Graham
Growth is the essential element of startups, and everything else follows from it.
Article
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General
What it’s actually like to be a startup CEO
A data-backed article explaining the challenges of being a startup CEO.
Article
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Product
How to Find Product Market Fit
Stanford Startup School's guide to finding product market fit.
Video
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General
Do Things That Don't Scale by Paul Graham
Alternative growth strategies for startups beyond scaling
Article
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Fundraising
The NFX pitch deck library
Insights for creating a world-class pitch deck. Take a look inside an investor’s mind.
Collection
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Marketing
How to name your startup
a step-by-step startup naming guide.
Article
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Fundraising
Base Templates
200+ original startup & unicorn pitch decks that raised millions from VCs & angels.
Collection
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GTM, Growth, and Sales
Distribution
Ben Horowitz explains how to design effective sales channels by understanding both your product and target market.
Article
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