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Liftoff
Resources for Early-Stage Founders
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
Dozens of articles, templates, and other helpful links that our founders use to build their companies.
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All
Fundraising
Fundraising
Marketing
Marketing
General
General
Product
Product
Building a Team
Building a Team
GTM, Growth, and Sales
GTM, Growth, and Sales
Ground Up Originals
Ground Up Originals
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Fundraising
Pitch Deck Hunt
1000+ pitch deck examples from the most successful startups.
Collection
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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GTM, Growth, and Sales
Growth Experiment Document Template
A simple and efficient growth experiment document template by David Ly Khim.
Template
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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Building a Team
360 OKR and Goal Examples
Examples that will help your team set better goals
Collection
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Marketing
Marketing Plan and Chill
A comprehensive guide on creating a marketing plan for your startup
Article
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General
Startup Graveyard
The stories and lessons learned from failed startups.
Collection
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Marketing
The ultimate guide to SEO
A podcast with Ethan Smith is the CEO who helped companies like MasterClass, Robinhood, and Medium develop their SEO strategies.
Podcast
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General
Startup Advice
Sam Altman shares his best startup advice.
Article
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General
How I built this podcast
A podcast that features interviews with successful entrepreneurs and explores their journeys in building their companies.
Podcast
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GTM, Growth, and Sales
From 0 to $1B
Slack's founder shares their epic launch strategy.
Article
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Marketing
Magic Design
A service that offers custom design work for startups.
Service
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GTM, Growth, and Sales
Idea validation guide
how to validate your startup idea
Article
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Ground Up Originals
Ground Up Venture’s Medium
Where we publish our investment memos, deep dives, thoughts, and updates.
Blog
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General
Zero to Sold
Notes on startups and how to build the future by Pete Thiel.
Book
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Ground Up Originals
Cheat Codes: DTC by Jordan Odinsky
Uncovering the strategies of the greatest DTC brands.
Podcast
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General
Built to Sell
How to build a business that can run without you and can be sold for a high value.
Book
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Building a Team
40 Favorite Interview Questions
Questions to ask when interviewing new candidates
Article
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Product
Growth.design
A comprehensive database of UX and PLG case studies.
Blog
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Fundraising
Market Sizing Guide
Learn how to estimate your market size
Article
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Product
Shape Up by Ryan Singer
Learn how to ship work that matters.
Book
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GTM, Growth, and Sales
Traction by Gabriel Winberg
A framework for startups to gain traction and achieve explosive growth.
Book
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Product
The Mom Test
How to talk to customers & learn if your business is a good idea when everyone is lying to you
Book
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General
Innovation Blind Spot
The reasons why so many companies miss innovation opportunities.
Book
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Marketing
The Pineapple List
A database of the best marketing and branding agencies.
Service
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Marketing
Landing page examples
300+ components from the best landing pages across the internet
Collection
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